Walmart-Bharti Retail Alliance in India: The Best Way Forward?
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Code :BSM0063
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Region : India
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Walmart: Size Does Matter The Bentonville, Arkansas (US)-based retailer grew at an unbelievable rate to rule the world of retailing. The mammoth structure of Walmart is astonishing. The numbers related to its operations would keep anyone spellbound. In its home US, Walmart is more than a phenomenon. From being a small discount retailer in 1962, it has grown to become the world's largest retailer, largest company and the largest employer, with 7,953 retail outlets around the world and 2.2 million employees... Indian Retailing India is an underexplored retail market, where more than 90% of the business is done through unorganised retailers. Though it is an emerging retail market, the potential is tremendous. The educated, aspiring middle class Indian consumers, with preferences heavily tilted towards spending than saving, are a promising lot for most of the retailers. They are expected to reach 32% of the total population by 2010. This makes India attractive to both the Indian corporate houses and the foreign players... Walmart-Bharti Retail Alliance: The Best Strategy? India's potential and positive demographics had become famous in the near past and retailers around the world want to get into the market. But retailing industry in India is highly protected and is majored by convenient neighbourhood kirana stores.The foreign retailers have found an opportunity since the government has decided to open up for FDI. From the time 100% FDI was allowed in cash and carry wholesale, foreign firms have decided to enter India. Wholesale becomes a good option for the large retailers who plan to enter India... |
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